Real estate pro Sean Cochran is grabbing attention online with his promotional video that parodies Garth Brooks’ 1990s hit “Friends in Low Places.” The eXp Realty agent from Chicago, clad in a suit, cowboy hat, and boots, produced a music video for his song, which uses his own humorous lyrics over the original song’s music.
He already has 579,000 views since uploading his musical video on July 11. “I was hoping we’d get 5,000 views,” Cochran told Crain’s Chicago Business.
Cochran tweaks the lyrics in his version of Brooks’ song to relate to his real estate career. For example, Garth Brooks once crooned: “I’ve got friends in low places, where the whiskey drowns and the beer chases my blues away.” Cochran changes it to: “My inspector goes to low places, where the radon glows, and the mold chases most agents away.”
Cochran has been writing parody songs most of his life. But before working in real estate, he worked in the mortgage industry. “That wasn’t the place to make crazy songs and videos,” he says. In real estate, however, he says he sees an opportunity. Cochran got his real estate license last October.
Cochran is planning to spoof more songs. Up next: The 1979 hit song from Kenny Rogers, “The Gambler.”
The outfit that Cochran’ sports in his Garth Brooks video has now become his trademark wardrobe for his job–boots, hat, and suit. “I’m a black man in boots and hat in the suburbs,” Cochran told Crain’s Chicago Business. “That’s branding. Real estate is part show business.”