Your Buyers Don’t Grasp Mortgage Basics

Many Americans begin looking for a home to buy without understanding the fundamentals of applying for a mortgage or what it takes to qualify for one, according to a new survey by Ally Home, a direct-to-consumer mortgage business. 

Ninety-two percent of the more than 2,000 U.S. adults who responded to the survey admit they don’t know how much mortgage they can afford. Further, most say they’re confused about “rates” versus “points,” and only a third have a general idea of what their average closing costs might be. Only 8 percent are aware that the maximum debt-to-income ratio is usually 43 percent; most respondents believe it’s significantly lower or don’t know at all.

“When it comes to major financial investments, such as a home, it’s critical consumers have a solid grasp of the basics,” says Diane Morais, president of Consumer and Commercial Banking Products at Ally Home. “It can seem overwhelming at first, but by mastering just a few of the fundamentals, home buyers can put themselves in a much better position to win and secure the mortgage that’s right for them.”

Ally Home is touting its free Mortgage Playbook, a consumer resource that covers the basics of applying for a home loan. The playbook uses sports jargon to outline the mortgage application process, covering topics such as how to improve your financial fitness prior to applying for a loan, how to evaluate rate and points options, and how mortgage rates are determined.

Source: Ally Financial

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