Sell Your Listing With the Right Music

A little music may be just what your listing needs. Some real estate professionals believe that soft music playing in the background can be just the subtle, emotional pull that welcomes buyers inside your open house or house tour.

Tom Hignite, owner of Miracle HomeBuilders in Milwaukee, plays music during his open houses and tours, but he’s careful that his song choices fit the home’s vibe.

“It’s trying to create a sense that goes with the home,” Hignite told realtor.com®. “With a contemporary home, a lot of times it’s New Age … [it] sounds almost Zen-like. If it’s an older home, mansion-like, we’ll want to have classical music, maybe piano and violin music.” A property in an urban neighborhood may benefit from some jazz, he adds.

Researchers from Australia investigated whether music can truly turn a shopper into a buyer in studies conducted in 2015. Researchers found that study participants made meal choices that corresponded with the background music they heard. In a second part of the study, music also was found to make people want to spend more money than if no music was being played. Therefore, researchers concluded that music can add more perceived value to a product. 

“Having some soft, soothing music playing at an open house does help with the sale,” Michelle Galli, a listing agent with Century 21 M&M in Los Banos, Calif., told realtor.com®. “It gives the prospect a calm, relaxing feeling … so they can picture themselves in the home in serenity.”

But the music choice is key, real estate pros say. You don’t want anything too loud and distracting, but you also don’t want anything too soft like “elevator” music, Hignite says. Instrumental jazz tends to be a good choice, agents say. For more insights on music choices, visit realtor.com®.

Source: “Tune Up Your Open House: How to Use Music to Sell Your Home,” realtor.com® (Oct. 12, 2017)

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